The Quick Guide To App Store Optimization (By Growth Tower)

ASO or App Store Optimization is the set of optimization techniques for your SEO on platforms of mobile application download. Google Play and the App Store use algorithms such as search engines, to improve your investment or not on their online platforms.

Google Play VS App Store

With 334.4 million smartphones sold in 2014, download platforms are rubbing their hands. They understood that the more smartphones sold, the more download options.

Regarding the number of downloads, Google Play is before the App Store thanks to its partnership with Samsung. However, despite the difference in the rate of downloads, Apple keeps the most cost effective platform for smartphones, by far.

Each with more than a million of available applications, the two platforms require you to be effective for your SEO, which helps you at the same time not to drown among the applications that exist. Both ranking algorithms are different and do not put forward the same SEO criteria to add a little spice.

Regarding the two digital platforms, you have a part of SEO which is On-page and Off-Page another.

On-Page ASO Ranking Factors

The keyword in your application should be highly relevant as we have already seen in the post about choosing the right keywords for natural or paid listings.

  1. Title

Directly related to the search for the user, the title is an essential part of SEO. This is why the keyword (or your application name) should be simple to write. In this title, you need to speak about the application while being clear and concise, as the number of characters is limited.

  1. Icon (Visual / Logo)

The visual (or logo) is the main thing that will see the mobile user. Bid on a logo very good, because it’s a visual that will see every day when it has downloaded the application. As the window of a store, it must be well presented and cared for them want to plunge him.

  1. Description

The description will help develop the remarks you mentioned in the title. You have no choice, it’s time to persuade the user. Remember to add your or your keywords keeping a balance not to be punished. With good consistent description, the App Store and Google Play will raise your ranking.

  1. Screenshots

Placed just after the description, screen prints allow the user to visualize your application. As far as the logo, they must be very good. Do not hesitate to put to show up to your application. This will improve your conversion rate and avoid a too high retention rate of your application that can punish you very clearly.

  1. Category

That makes sense for everyone: the category in which you place your application must be related to your description and purpose of the application. With 21 categories to the App Store and Google Play for 34, you have a choice. So make no mistake! To help, you can rely on competition.

  1. Average Ratings

Your vote affects the perception of platforms for your application. Over the average is high, the better you’ll be seen by the algorithms.


The number of comments also shows the benefit of mobile users for your application. If the algorithms take into account the number regardless of their nature, users, themselves, consider all opinions. Moreover, they often tend to consider those negative rather than the other today. That’s why you must have a significant return of positive feedback from your users. This action will simultaneously improve feedback to your application to the booster.

Plus: Google Play

As for SEO, Google also promotes its products. So, of course, feel free to add a video from YouTube and a link to Google+. This can only improve your ASO. Subsequently, use the KPI available to your application.

Resource: Growth Tower: ASO and Mobile Ad Management